You didn’t start your business to become a content machine.
But somehow there you are — staring at a blank Canva, typing and deleting the same caption four times, telling yourself you’ll “just post tomorrow.” Again. 🫠
It’s not that you’re bad at this. It’s that you’re doing it with no plan, no system, and no one in your corner.
The Flock fixes that.
Picture this. 🪩
It’s Monday morning. Coffee in hand. You open the group and this month’s content plan is already there — mapped out, done.
You grab a template, drop in your words, tweak it to sound like you, and hit post. Five minutes. Done.
No blank screen. No spiral. No guilt. Just you, showing up like the business you actually are — with a flock of women cheering you on.
That’s a Tuesday in the Flock.
The monthly Flocks given:
A fresh drop of done-for-you resources, including:
🗓️ A monthly content plan
Your whole month mapped out, so you never face a blank page again.
🎨 Editable Canva templates
Carousels + statics, so your feed looks pulled-together without the faff.
✍️ Ready-to-edit captions
Covering the big four, so the words are half-written before you start.
🪩 A monthly deep-dive
One topic properly unpacked, so you actually learn as you go.
🔥 A live Hot Seat with me
Your monthly hour inside my brain, so you’re never stuck alone.
Why the Flock, and why me?
I’m Jade, the OG NerdBird.
I’ve spent over a decade building brands and websites for women in business, and I’ve learned the hard way (so you don’t have to) that showing up online doesn’t have to be a battle.
The Flock is everything I wish I’d had; the strategy done, the templates ready, and someone in your corner who gets it.
It’s a group call on Google Meet with me. The week before, I’ll post in the group asking who’d like to be “hot seated” — that lets me pace the hour properly and give everyone enough time. Each hot seat is 1:1 in the moment, but the magic is that everyone on the call learns from it too… and you’re very welcome to jump in, share your experience, or ask a follow-up. Think of it as getting my eyes on your stuff, with a room of supportive women alongside you.
Always. Every Hot Seat is recorded and uploaded to the group, and everyone — whenever you join — gets access to the full archive. So even if you can never make a live one, you’ll never miss the value. (Though they’re a lot of fun live, so come along when you can!)
Yes — that’s what the group is for. Post anytime and I’ll always answer. You’ve also got a whole flock of like-minded women in there too, so you’ll often get insight and encouragement from them as well as me. Bonus!
100% personalised. It’s about your business, every time. But here’s the lovely bit: branding and clarity problems are more universal than you’d think, so the advice I give one member will often spark a lightbulb moment for someone else watching. You learn from your turn and everyone else’s.
A fresh drop of done-for-you resources, including:
🗓️ Monthly content planner — an overview of the month with key dates and post ideas for when you’re feeling uninspired.
🎨 Canva template pack — 4 carousel templates + 4 static templates, fully editable to suit any business type.
✍️ Caption templates — 4 ready-to-edit captions covering the big four: offerings, storytelling, case studies, and education.
⚡ A monthly deep-dive — one branding, website, design or visibility topic, properly unpacked.
🔥 A live Hot Seat with me — your monthly hour to bring whatever you’re working on.
You can download the Flock calendar so you always know what’s coming, but the general monthly rhythm is:
→ 1st Monday — Content planner + caption templates
→ 2nd Monday — Canva template pack
→ 3rd Monday — Monthly deep-dive
→ 4th Monday — LIVE Hot Seat with me
You do! I’ll run polls in the group, and whatever gets the most votes is what we cover that month. If it’s a tie, I’ll pick whichever I think will help the most of you. It’s your membership — I want to teach what you actually want to learn.
No cap, and no exclusivity by business type or sector — all women in business are welcome. (The more the merrier, and the richer the group gets.)
Absolutely, and honestly, it might help you more than most.
You’re right that your core brand is set by your franchise (your logo, colours and identity are theirs, not yours to touch). But the bit you can control is the bit that actually wins you local clients: your content, your social media, and how you show up as you within that brand.
There could be loads of franchisees out there, all using the exact same logo and colours. The thing that makes someone book you rather than another one is your personality and your visibility. That’s exactly what the Flock helps with.
The content plans, captions and templates all flex to work within your existing brand guidelines, so you stay perfectly on-brand for your franchise, but you finally have a plan for showing up consistently and standing out locally, without the weekly “what do I post?” stress.
So it’s less “let’s rebrand you” (you don’t need that!) and more “let’s get you visible and booked-out as the franchisee people remember.”
The templates are designed to flex across any business type rather than being sector-specific. That said, once the Flock is fully up and running, I’m always open to evolving what’s inside based on what members actually need — so your voice shapes where it goes.
Founding membership is £30/month, locked in for life. Pay that rate for as long as you stay, even when the price rises (and it will). Payment is a simple, secure monthly Direct Debit through Flodesk + Stripe. Quick to set up, and you can cancel anytime.
No contracts, no tie-ins, no awkward hoops. It’s a rolling monthly membership — stay as long as it’s serving you, cancel whenever you need to. (Just note: if you leave and rejoin later, you’d come back at whatever the current price is, so founding members are best holding onto that £30 rate!)
Once your Direct Debit is set up, you will be pointed straight to the Facebook group to request to join. I’ll approve you personally (usually within an hour). You’ll also get a welcome email with everything you need, including the dates for that month’s drops and Hot Seat.
Never. You can be as visible or as quiet as you like. Some members are in the Hot Seat every month; others happily soak up the recordings and templates in the background. Both are completely welcome — you get out what suits you.
Completely. The Flock is built for women at all stages — whether you’re figuring out your brand from scratch or levelling up an established one. Everything’s designed to be easy to use and easy to action, and if you’re ever stuck, you can just ask in the group. No jargon, no judgement.
Think of the Flock as the step before (or alongside) a big project — it keeps you moving, sharpening and learning month to month, without the big-project price tag. If you ever decide you want the full transformation, I’m right here for that too. But plenty of members will get exactly what they need from the Flock alone.
Not at all. You get instant access to the group and the full archive of past resources and recordings, so you can dive straight in. The monthly drops then carry on as normal from wherever we are.
Yes — the Flock is a women-led, women-first space, and that’s a deliberate part of what makes it feel safe, supportive and genuinely collaborative.